From a humble sweet shop outside a Bombay mosque to a globally expanding brand — we craft authentic Indian mithai, halwa and Mughlai delicacies the same way our family has for a hundred years.
Pay AED 10. Eat as many panipuris as you can. Whoever holds the highest count by the end of the month walks away with AED 1,000 in cash.
Visit any of our UAE branches — Bur Dubai, Sharjah or Business Bay.
One entry per attempt. Try as many evenings as you like.
Film yourself eating — clear count visible. Don't stop until you have to.
Upload to Instagram, tag @sulemanusmanmithaiwala and add us as a collaborator.
Highest verified count at month-end takes home the cash prize.
House staff verify counts. Decisions of the management are final. Open to all walk-in customers across our UAE branches.
The family legacy began in 1926, when Sulemanbhai, a passionate young bakery assistant from Poona, opened his first sweet shop in Bombay. Over the decades, an unwavering commitment to quality, authenticity and taste made the family name a household word across India and beyond.
The legacy was carried forward by his son Abdul Gafoor Suleman Usman Mithaiwala — the second generation — whose dedication ensured the taste, the recipes and the trust remained unchanged.
Today, his grandson — the third generation — has built this chain of twelve branches across India, the UAE and Saudi Arabia, carrying the family name and the original recipes to new cities, year after year.
Sulemanbhai opens his first sweet shop in Bombay — the recipes, the standards and the family name are born.
Sulemanbhai's son carries the legacy forward, refining and protecting every recipe through the second generation.
Abdul Gafoor's grandson opens 12 branches across Bombay, Pune, Bangalore, the UAE and Saudi Arabia — same recipes, new cities.
A clear vision, a scalable model and the same recipes our great-grandfather wrote down a hundred years ago.
Active · Growing
Strong customer base across Bur Dubai, Business Bay and Sharjah, serving walk-in guests and high-volume online orders every day.
Expansion in Progress
Actively expanding into Riyadh and Madinah — bringing authentic Bombay sweets to the Saudi market with a structured, scalable growth plan.
7 Branches Live
The third generation's home market — seven branches across Maharashtra and Karnataka, all carrying the same family recipes.
From iconic Mawa Jalebi to slow-cooked Mutton Khichra — explore everything our kitchens craft, daily.
The legendary crisp, syrup-soaked spiral that built our name.
Saffron-soaked pancake topped with thick, slow-cooked rabdi.
Layered fudge with khoya, semolina and pistachio — the king of our shelves.
Almond-rich aflatoon, finished with a delicate gold leaf.
Generously studded with cashews, almonds and pistachio.
Rich cashew variant of our signature aflatoon.
The original aflatoon — the way it has been made since 1926.
An assortment of khoya pedas in pistachio, saffron and rose.
Rose-tinted milk barfi, an old Bombay favourite.
Flaky pastry soaked in syrup, finished with khoya.
Thick, slow-reduced milk — chilled, perfumed with cardamom.
Loaded with almonds, cashews, walnuts and raisins.
Rich, slow-cooked halwa with hand-shelled walnuts.
Naturally sweet halwa made with sun-ripened figs.
Slow-cooked carrot halwa with khoya and saffron.
Bottle gourd halwa, light and beautifully fragrant.
Buttery, ghee-rich shortbread with a hint of cardamom.
Our classic nankhatai loaded with chopped pistachio and almond.
Crisp, flaky puff pastry — the perfect khari with chai.
Toasted pav loaded with butter — just like Bombay's Irani cafes.
Yogurt-marinated, smoke-kissed chicken from the tandoor.
Cream and cheese marinade — soft, mild, delicately spiced.
Spiced minced chicken, char-grilled on iron skewers.
Hand-minced mutton with our family masala blend.
Cubes of fresh paneer marinated and finished in the tandoor.
Slow-cooked in a fragrant cashew-yogurt gravy.
The Bombay home-style curry — rich, simple, deeply satisfying.
Black-pepper forward, with a velvety white-pepper finish.
Fresh paneer, capsicum and ginger in a tomato karahi.
Cream, fenugreek and paneer in a quietly luxurious gravy.
Slow-cooked Mughlai khichra with mutton, lentils and ghee.
Rice with rich mutton-and-lentil dalcha, an old Bombay specialty.
Wok-tossed long-grain rice with chicken and aromatics.
Spiced minced mutton with buttery, toasted pav.
Two seekh kababs, fresh pav, mint chutney — Bombay on a plate.
Cumin-laced butter on warm, toasted bread.
The Bombay Mughlai classic, rendered the family way.
Spiced liver, finished sizzling on the iron tawa.
Order on your favourite platform — or skip the apps and message us directly on WhatsApp for a personal touch.
A century of trust, three generations, one unbroken standard of quality.
The same family recipes, the same hands-on craft, the same fresh ingredients.
A name passed down across generations of customers across India and the GCC.
UAE thriving, Saudi Arabia next, the world after — with structured execution.
Proven unit economics, tested operations and a brand customers actively seek out.
AI-driven engagement, digital ordering and data-led expansion planning.
Two regions, one family, one century-old standard of excellence.
A proud member of the Mithaiwala family, leading GCC operations alongside her husband Islam Inamdar and a dedicated team. Together, over the past three years, they have successfully expanded and managed operations across the UAE — building a strong foundation for regional growth.
Custodian of the brand at home — ensuring the original Mumbai outlet continues to set the standard for everything that carries the Suleman Usman Mithaiwala name. The legacy stays strong while the brand continues to grow in the Indian market.
While our foundation is traditional, our growth is powered by modern technology and innovation. Mr. Islam Inamdar — an IT professional and founder of Internext — has played a key role in making the brand tech-savvy and future-ready.
This blend of tradition and technology is what is driving our rapid growth and scalability across the GCC.
Smarter customer journeys, automated reorders, multilingual support.
Owned ordering channels, paid & organic acquisition, retention loops.
Inventory, kitchen flow and dispatch — instrumented end-to-end.
Site selection, demand modelling and unit-economics-first decisions.
Built by the third generation — same recipes, same craft, same name — in every city we open.
Meena Bazaar, Al Fahidi,
Bur Dubai, Dubai — UAE
Open Daily · 11 AM — 11 PM
Muwaileh Commercial,
Industrial Area, Sharjah — UAE
Open daily · Walk-in · Delivery
Business Bay,
Dubai — UAE
Catering hub · High-volume delivery
Mumbai, Maharashtra — India
Walk-in · Delivery · Catering
Mumbai, Maharashtra — India
Walk-in · Delivery
Mumbai, Maharashtra — India
Walk-in · Delivery
Thane District, Maharashtra — India
Walk-in · Delivery
Camp area, Pune — India
Walk-in · Delivery
Kondhwa, Pune — India
Walk-in · Delivery
Bengaluru, Karnataka — India
Walk-in · Delivery
Flagship outlet planned
Riyadh — KSA
Investor & partnership opportunities open
Pilgrim-season specialty outlet
Madinah — KSA
Investor & partnership opportunities open
We are actively looking for serious investors and partners to join our expansion journey across the GCC.
Whether you want to invest, partner, or open a branch — we offer a structured and profitable opportunity. Be part of a legacy brand going global.
Whether it is a single hamper for a tea-time visitor or catering for an entire wedding, we would love to hear from you.